GTM Analytics & Content Operations Platform
An internal platform for planning, approving and measuring marketing work. It brings GA4, Search Console and LinkedIn data into one dashboard, and puts the content calendar, approval flow, UTM-tracked campaign links, hashtag library and SEO action list in the same place. It runs on Cloudflare Workers with D1 and R2, behind Cloudflare Access.
Production Pipeline
Outcome
GA4, Search Console and LinkedIn share one date range with period-over-period comparison, and each post is tied to its campaign and tracked link, so planning and results sit side by side. The screenshots use a synthetic dataset; the live instance is private.
Screens (synthetic data) — click to zoom
Executive dashboard
Analytics dashboard (full page)
Marketing dashboard
Post schedule
Schedule: calendar view
Campaigns and tracked links
SEO action centre
Built with
Outputs
- ·Executive, marketing and combined analytics dashboards
- ·Post schedule: table, calendar and board views
- ·Draft → review → approve → schedule content workflow
- ·Campaigns with UTM-tracked short links
- ·Hashtag library with tiers and verdicts
- ·SEO action centre and data-health checks
- ·Versioned LinkedIn export imports